Pancakes are amazing. Except for the mess. So we got rid of the mess. Now pancakes are just amazing. 

**Product Innovation**

The Product.

BOTTLE_SHOT.png

Social Posts.

BSQKv2_heatthingsup.gif
BSQK_v2_hotmess.gif
BSQK_inthepanv2.gif
BSQK_mamasmart.gif
BSQK_SLIDING_DOORSv5.gif
BSQK_AISLE_OUTSIDEBOX.png
PAPERTOWEL (RESIZE).png
PAPERTOWEL2(arrow).png
BSQK_CART.png
PAPERTOWEL2V2.JPG
BSQK_DAIRY_SECT.png

A Squeeze mascot hanging outside grocery stores handing out stress balls. 

V2_mascot_grocerystore.png

The stress ball

stressballhand1.png
stressballhand2.png
stressballhand(COUPON).png

AD: Martha Shafer's mind is unmatchable. 

CW: Rich Forzano